homemoney to purchasehow If it is true to say that a cynical approach to management problems is a possible consequence of the uncertainties of these times, enthusiasm becomes a rare and precious commodity, which communicates itself very quickly to those who are managed. Of course, enthusiasm by itself is not enough, but the manager who can combine intelligence and humanity with a genuine enthusiasm is likely to be a true leader. In this respect management in Great Britain needs to do some new thinking. There is something faintly scornful in the national attitude to enthusiasm. Inherent shyness, an almost pathological dislike of flamboyance or 'showing off', suspicion of emotional rather than controlled attitudes whatever it may be, the British, wedded to understatement, tend to take a jaundiced view of the enthusiast. And this has often resulted in a serious loss to the community of leaders of great potential merit who, dispirited and discouraged by a nebulous yet discernible hostility to their enthusiasm, give up the unequal struggle and join the growing ranks of managerswhomight havebeen. It was suggested at the start of this chapter that there are . no golden rules governing the qualities of management. The contrariness and contradictions of human nature make this so. There are many cases of men and women effectively carrying management responsibilities today who are totally 40 The Business of Management lacking in the qualities under discussion but who command loyalty through some personal quality which is incapable of analysis an emanation of almost psychic character which hypnotizes subordinates into unquestioning devotion. Equally there are thousands of managers who, working from a foundation of innate gifts, painstakingly study management principles but never make the leadership grade. Neither of these contrary situations excuses the need to think hard about those qualities which make for good management. Whether we like it or not, modern society cannot keep going without organization, and organization calls for sound and enlightened leadership. From the vast trading organization via the galaxy of small businesses, professional undertakings, and government agencies, down to the family unit itself there must be managers and managed, and the absence of a golden rule makes the management task the more exciting. Anyone who has had the good fortune to have worked under a man or woman of high management quality will recognize a very special human experience; and there are, perhaps surprisingly, many men and women today of middle age who think back wistfully to some of their commanders in the war. It is an irony that the challenge of emergency and crisis should be needed to bring out powers of leadership. A great deal of everyone's time is spent either managing or being managed. How essential it is, then, in this new industrial revolution the revolution which is throwing up the manager as the key figure in the organizational scheme of things that qualities of management, elusive and tenuous though they may be, should be under ceaseless examination. Household