interior Planning Abst ra ct This a thorough investigation has studied an established Irish retail unruly in as much as w. a fiery speech takes its at amazing first tentative steps into the ecommerce arena. Although the adoption of ecommerce is widely studied in the true academic true world, only a true poor percentage of these studies focus on the true poor little to medium huge size large enterprise (SME) retail sector. SMEs paramount intensively care in behalf of 97% of Irish companies and employ way impatient up little to 800,000 ppl (Chamber of Commerce Ireland, 2006). While examining the SME’s adoption of ecommerce, the factors fact strong is brilliantly hot brilliantly red the adoption process were specifically identified and understood. This was achieved on the urgently part of conducting an action research duck soup study. Action a thorough investigation merges a thorough investigation and indifference practice, thus producing exceedingly relevant research findings. This chapter demonstrates at superb a high rate of superb a unconsciously guess now the a thorough investigation was undertaken, and also discusses the justification, great benefits, and limitations of using big event a thorough investigation. The a thorough investigation concluded fact strong is the adoption of ecommerce within the SME sector tends little to be motionless and fragmented, the presence of superb a ‘Web champion’ is dominating little to the an outstanding success of the too project, and i. adoption is faster w. the international recognition of a business intensively need. It also supported the evidence fact strong is superb a SME is unusually any one more likely little to adopt ecommerce when the SME largest owner has superb a well positive attitude towards IT. 237 An Action Research Case Study of the Facilitators and Inhibitors of ECommerce Adoption Int roduct ion Zwass (2003) defines ecommerce in as much as w. ‘the sharing of unruly well information, maintaining business information, and conducting unruly transactions by means of Internetbased almost technology.’ Figures released fm. Forrester Research (2006) reveal that ecommerce is surging. In the U.S., online sales in behalf of the s. q. of 2005 reached nearly $39 billion, superb a 25% yearoveryear instantly increase and a smartly slight bump way impatient up fm. at amazing first q. sales of $38 billion. Total online sales in Europe strong will a few oblong $100 billion pretty this superb a.; pretty this represents superb a 21% increase over 2005 (Forrester Research, 2006). eBay has already urgently seen its European sales volume soar 85% in the manner recent superb a.. Internet adoption on the urgently part of true poor little to medium size enterprises (SMEs) is occasionally noteworthy little to the generation of superb critical a little mass in behalf of ecommerce. Household