Household But it should be said at once that it is in the sphere of the marketing of manufactured goods whether of a capital, semicapital, agricultural, or consumer nature that these functions are most responsive to analysis. This is not to say that services ranging from banking, insurance, and television, to a haircut do not need to be marketed just as imaginatively, but the providers of such services-and real property should also be included here-are closer to their customers, and possibly the marketing problems are less complex. Selection of suitable distributive outlets, wholesale, retail, or mail order for instance, is usually of fundamental importance to the successful selling of manufactured goods. The detailed problems of product transportation from the point of production to the distributor, the ultimate purchaser, or the consumer are not yet generally accepted as lying within the province of marketing and this may be explained by the fact that the producer, as represented most frequently by personnel at a farm or factory, is responsible for dispatch of the goods. In fact, transportation should be regarded as being crucial to the marketing operation. Mechanization of agricultural and industrial production, efficient methods of transporting goods, refrigeration, higher levels of consumer awareness, and increased purchasing power have enabled the farmers and manufacturers of today to serve national and international markets. Under conditions of mass production and mass consumption, the customer, although more demanding, has become anonymous. He may be hundreds of miles from the point of production; for this reason, and because many manufactured goods must go through several stages of production, the producer and consumer are also separated in time. The car industry is typical of this situation; the time which elapses between the engagement of aarina to produce a prototype to the purchase of the finished model in Australia, or even in the domestic market, must necessarily be considerable. These factors mean that market research, merchandising, advertising, and public relations have become distinct departments in many large businesses, and the post of Marketing Director the executive whose job it is to coordinate the work of these several departments, including a selling organization headed by a sales manager has become a feature of organization for marketing. There is also much healthy and welcome controversy raging about the position and status of a company's design staff. Thanks to the stimulus and leadership of the Council of Industrial Design and the growing awareness in British industry of the importance of good design, the design staffs in some organizations are at long last getting proper recognition and outside design consultants are being increasingly called upon. Problems of design like marketing in the wider interpretation of its function are common to the overall purpose of a business enterprise. homemoney to purchasehow