interior Planning In the space of a short time nearly all distributors were visited, and, in some cases, the original choice of distributors improved. As time went by technically trained members or former members of the staff were stationed permanently with important distributors. The men either went over to the distributor's staff or remained with the Company, their costs being shared by the distributor. Another important step was the setting up of subsidiary sales companies in important markets (e.g. Austria, Germany, U.S.A.) so that the Company could maintain better control over marketing policy and if necessary initiate policies that could be profitable to distributors. The Company also extended the policy of local manufacture where necessary either by means of its own Companies (Australia, Greece, Canada, Belgium) or where this was not possible by licensing arrangements (Chile, Brazil, Argentine, France, Spain, Portugal, etc.). The profits and royalties thus earned make an important addition to the already high export turnover. The Company never ceases in its attempts to provide an improving standard of technical and sales promotional assistance to distributors and overseas companies or to develop new methods of sales stimulation. An important factor here is the importance the Company attaches to its Marketing Section as distinct from the Sales Department. Marketing is the intelligence the brain which provides a constant source of uptodate information to the sales and promotional teams so that the right sort of assistance can be given. Through uptodate marketing, opportunities for business that might otherwise be missed are seized and acted upon in time. The whole distribution and marketing structure is examined regularly and kept up to date distributors' performances are assessed and trends acted upon in good time. Overseas markets are changing markets no formula that is good today will last for long, as new factors appear which make the need for change imperative. The Company is never afraid to try something new, something bold in their endeavours to market their products. Although the Company does not want to make money out of other people's misfortunes, disasters such as earthquakes and hurricanes are inevitable, and it has been found that Dexion angle is invaluable after such tragedies in the quick housing of the homeless and the improvisation of emergency structures for such important things as feeding and medical care. When major disasters of this kind occur, a Dexion man from London is usually on the spot very quickly ... sometimes even before the disaster is over. New and unusual methods of using the product are sought out such as the building of the giant scoreboards for the Winter Olympic Games in 1956 and the erection of the grandstands for Ghana Independence in 1958 the first time slotted angle had been used for such a purpose. While the details themselves are not of particular interest to the reader, what should emerge is the picture of a bold and enterprising marketing policy. homemoney to purchasehow